BRIEF
TikTok is launching an event called TikTok Ad Awards 24, which will honor the most creative social media campaigns of the year. They approached us to create the visual campaign for the entire event. 

CHALLENGE
We developed a modern and sophisticated campaign, differentiating and iconizing each of the seven categories. The visuals were designed in a pop style, incorporating everyday elements that interact with the almighty human hands

My role: AD

TEAM

Client: TikTok Mena
Directed & produced: Mach Studio
Idea: Mach Studio
Creative Director: Rafael Merino
Technical Director: Victor LLorente
Art Direction: Rafael Merino, Evelin Meirino
Character Animation: Ernesto Cabeza
Graphic Design: Marina Guadix
2d Animation: Claudia Jara